INSERVICE ORIENTATION TRAINING PROGRAMME FOR NEWLY RECRUITED OFFICERS OF D.M.I.

Venue:                                                NAGPUR

Duration:                                            One Month

Intake capacity:                                 15

No. sessions   :                                   One or two sessions each year

Syllabus

Chapter-I

Basic concept of Agricultural Marketing:

Definition of agril. marketing, historical development of agril. marketing in India, approaches to study agril. Marketing, classification of markets, marketing functions and services, marketing channels.

Chapter-II:

Marketing Survey and Research- basic concepts:

Terminology, role and importance, guidelines for forming questionnaire and schedule, sampling technique, planning and organising survey, sources and collection of data, area of market research, marketed and marketable surplus, cost and margin, post-harvest losses.

Chapter-III:

Standardisation and Grading:

Standardisation and Grading, its salient features, A.P (G&M) Act, PFA, MFPO, ISO-9000, HACCP, SPS, WTO.

Chapter-IV:

Marketing Planning and desigining:

Developing market on scientific basis, project formulation, pre-planning survey, evaluation and feasibility studies, post-harvest management of fruits & vegetables.

Chapter-V.

Marketing Extension:

Improving the awareness of farmers about regulated markets and quality, promotion of group and Co-operatives, marketing, packaging of foodgrains and fruits & vegetables, pledge finance scheme, role of Warehousing Corporations for obtaining finance.

Chapter-VI:

Market Intelligence

Concept, terminology and role, dissemination of  market intelligence, role of telecom service, cyber training, E-Com.

Other aspects:

Salient features of rural godown market information and strengthening of grading at Producer’s level.