COURSE ON MARKET EXTENSION SERVICE.
Venue
Ministry of Agriculture,
Directorate of Marketing & Inspection,
New Secretariat Building.,
Nagpur-4400001. Ph.2532272. Fax.
0712-2533453
e-mail. Jtamangp@nagpur.dot.net.in
Duration
Two Weeks
Topics to be
covered:
Role and importance of extension service, administration of market extension
service, inter-personnel communication and transfer of farm technology, role of
All India Radio in market extension and preparation of Radio talk guidelines for
T.V. talk, motivation and leadership in market extension. Principles of public speaking, selection
of suitable media for market extension, role of information science in market
extension, role of recent techniques in communication, guidelines for drafting
of market news, role of mass communication in agriculture, innovation decision
process, opinion leadership and flow of information, determination of the rate
of adoption of improved marketing practices, fundamentals of post-harvest
technology of fruits & vegetable, educating the farmers to market their produce
through regulated market, impact of grading and scientific storage on the
marketing of farm produce, grading of farm produce before sale, role of CFTRI
in the development of post-harvest technology of food grains, oil seeds and
fruits & vegetable.
Visit to a selected market (A sum of Rs. 1000/-to be
paid to the sponsored Official for undertaking a short visit to the market and
post-harvest technology unit at