|
MANUAL
ON MARKETING
AND MARKETING
INFRASTRUCTURE
| |
| COVER
PAGE |
| PREFACE |
CONTENT :
> Introduction
> Agricultural Marketing: Strategic Approach
(a) Marketing environment
(b) Alternative
marketing – Group marketing, Cooperative marketing,
Direct marketing, Contract farming, Futures trading,
forward marketing
(c) Pledge financing, legal reforms
(d) E- Commerce
> Assembling
> Grading
>
Inspection, Sampling, Packing, Marking and Sealing
> Marketing
Infrastructure:
(a) Infrastructure needed for marketing of farm produce cleaning, grading, packing material and
equipment
(b) Mechanized grading
sorting units, drying and bagging ( Few address to procure the equipment / have this infra-structure> Annexure
I
> Annexure
II
>
Bibliography
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